Our organisation is a diversified group having interests in facilitating and promoting a healthy relation between the dogs and dog lovers. Along with this we strive to educate and promote activities which help a pet savvy to enjoy various activities with his pet beyond his imagination and expectations. Our basic aim is to promote multi-ferrous activities amongst the pets and their masters and bridge the gap to null and making a pet and real family member. The main aim of our organisation is to kick events for the same and make a pathway to achieve the same. The group is based out of NCR Delhi, India and with its members and associates affiliates in Europe, Middle-east, USA and UK.

The organisation was conceived in June 2008, after several months of planning and research on pets and pet care, the company was formally established in 2011.